A new report indicates that the entertainment industry may take a quieter approach to politics in the next presidential election.

After the 2024 cycle, some celebrities are considering whether wading in is truly worth it, according to The Hill.

“I think celebrities are seeing backlash and making a calculated decision that this is just not worth it for them,” Susan Del Percio, a longtime Republican strategist, said.

[snip]

Paris Hilton recently said politics “is something I feel like celebrities should not be discussing.”

The 2024 presidential campaign marked a “turning point in celebrity political engagement,” according to Pace University’s Melvin Williams, noting that Vice President Kamala Harris was awash in support from A-listers to no avail.

“Harris was overshadowed by her celebrity endorsers, and she was deeply criticized by the public for her excessive use of celebrities,” Williams, an associate professor of communication and media studies, said.

[snip]

Anti-Trump mouthpiece Jennifer Lawrence said all the talk may not be worth it, noting that “election after election, celebrities do not make a difference whatsoever on who people vote for.”

“So then what am I doing?” she asked.

“I’m just sharing my opinion on something that’s going to add fuel to a fire that’s ripping the country apart. We are so divided,” Lawrence said.

[snip]

“If these celebrities could affect the way people vote, Hillary Clinton would be a two-term president. Kamala Harris would have been the president,” Jordan C. Brown, a Democratic strategist from Los Angeles, said.

Harris “didn’t win a single battleground state,” Brown said. “So you take that along with the enormous increased cost to reputation and career.”